Google and Sparkasse released “Mila’s Depot”, a generative-AI spot created by production house 27KM and directed by KRONCK, which won Google’s Veo 3 Challenge and premiered at the YouTube Festival in Berlin.

The film follows Mila’s colourful vision of her future, framed around a simple premise: a small investment in a Sparkassen-Depot opened by her parents becomes the foundation for big possibilities later on. The story unfolds through playful, high-concept vignettes showing imagined careers and worlds that would have probably been (to) expensive to realize in conventional production. 

Production house 27km, which has been experimenting with AI in filmprduction quite early, positions the project as a collaboration between human creativity and generative AI.

Watch the film and read the interview on with Alexander de Lukowicz, Head of creative services at 27km here.