Raiffeisen Bank International’s “A.I. Xmas 2025” is an emotional Christmas film created entirely with AI in collaboration between RBI’s creative team, director Lea Baintner, and the production partners PPMNEXT and Artefakt. No live-action footage was shot; the film was built sequentially, starting with character development and styling, then designing the world and generating each sequence step by step.

AI powered the production, while traditional post tools were used for finishing. The team stresses that AI is not “one-click magic”: achieving quality still requires directing, iteration, craft, and thorough documentation for transparency and legal clarity. The project was designed to be adaptable across countries, formats, and variations, and was completed in under two months including revisions.

“Millas Depot” was created as part of the Veo3 Challenge at the YouTube Festival 2025 and was selected as the winning film for Sparkasse.

The spot is a compact example of how generative AI can be integrated into an advertising film workflow when tooling and creative leadership work together seamlessly. The focus is on video generation with Google Veo3. AI-generated images were used as early as the concept phase to sharpen the look, mood, and director's vision and to give the AI artists clear guidelines. In addition, an AI-based voiceover solution was used: a trained voice model that was transformed for the narration using voice-to-voice technology. The film was produced in a tight setup over about three weeks with a team of 18 people. The case shows that the leverage lies not in the tool, but in focus, iteration, and technical precision.

Patrick shares how ImmoScout24’s HeyImmo launch became an AI-powered campaign built on rapid iteration, tight feedback loops, and the reality behind AI visuals: casting, consistency, subtle acting, sound, edit, and classic finishing still decide the quality.

You’ll learn where AI was actually used (image/video, sound, music, formats, localization), what changed in the workflow when creativity could be visualized instantly, and why rights, character usage, and governance became central topics.

Plus: how one prototype grew into multiple cutdowns, print assets, key visuals and localized versions across international markets.