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AI CONTENT PRODUCTION

What marketers need to know now

Empty space, drag to resize

AI CONTENT PRODUCTION

What marketers need to know now

The fast-track update 

From the first fun video experiments to fully AI produced TVCs in just two years, AI has evolved fast and will keep accelerating.

What started as side projects in people’s free time is turning into professional setups and new business models. But what is actually worth looking at, which tools really work, and how are agencies and production companies already using AI to create high quality content?

In this impulse session, I show how state of the art AI production tools can be used in practice and how to integrate them into existing workflows. The session is aimed at marketing decision makers and teams who want to understand what is possible today, what makes sense for their brand, and what legal and compliance aspects they need to be aware of.

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45 Minutes + Q&A

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1.495,- EUR*

*plus 19% VAT / travel and hotel from Berlin

Community included!

Participants get access to the learning platform and the community.

About the speaker:

Norbert Henning

As an Executive Producer, account lead, agency producer and in-house producer, Norbert has worked on all sides of the advertising film industry for more than 25 years. Today he focuses on what lies ahead: new expectations from younger audiences, gaming platforms and technologies like XR and artificial intelligence that are transforming content, campaigns and business models.

In his keynotes, lectures and consulting, he connects the dots and shows agencies and advertisers how to adapt and lead. He is co author of the book “The Commercial Content Revolution” and a frequent guest on panels and podcasts.

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