AI CONTENT ESSENTIALS

The filmmaker’s guide to AI content production

AI CONTENT ESSENTIALS

The filmmaker’s guide to mastering AI

Boost creativity and save time with AI content solutions for small and medium-sized enterprises.

If you’re in marketing or comms at a small or medium-sized enterprise, chances are you’ve heard the buzz. Everyone’s talking about how AI is transforming content production. 

But you’re busy. Between planning campaigns, managing teams, reporting results, and putting out daily fires, you don't have time to figure out which AI tools actually work and how.

You don't know where to start, what tools are worth learning, or how to apply them in a real production workflow?

We got you covered

By the end of the course, you’ll have a specific content plan, three usable AI-generated stills, and your first video post ready to publish!

AI CONTENT ESSENTIALS is an online program designed to give you a clear, structured understanding of how to transform your content production process with AI.

Learn how to navigate the most important AI tools, integrate them into your content process, write prompts that deliver, critically evaluate results, and understand the legal and ethical basics.

What you get:

  • Prompt Templates

  • Personal feedback

  • Community Access

  • Certification

  • 12 months free updates

includes:

  • Videos

  • Workbooks

  • E-books

  • PDFs

  • Assignments

Course starts spring '26

Sign up to get notified.
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BONUS:
60 min live Q&As with the coach*

*limited offer due to capacity of 12 pax

The Coach:

Norbert Henning

As an Executive Producer, account lead, agency producer and in-house producer, Norbert has worked on all sides of the advertising film industry for more than 25 years. Today he focuses on what lies ahead: new expectations from younger audiences, gaming platforms and technologies like XR and artificial intelligence that are transforming content, campaigns and business models. 

In his keynotes, lectures and consulting, he connects the dots and shows agencies and advertisers how to adapt and lead. He is co author of the book “The Commercial Content Revolution” and a frequent guest on panels and podcasts.

Community included

Participants get free access to the learning platform, including the community in which learners exchange information and ask questions to the coaches.

FAQs

795,- EUR

Freelanceprice: 395,- EUR*

all prices plus 19% VAT / *proof required

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The foundations of AI in content production

  • Get a clear understanding of how AI tools actually work and what they can do for you.

Advantages and disadvantages of AI in content creation

  • Learn to judge where AI makes sense and where not

The most useful tools (and how to use them)

  • From text generation to image creation and editing, you’ll discover the key tools that are worth your time and how to fit them into your workflow.

Learn how to use AI in content creation

  • start to use AI yourself right away

Real examples from the field

  • Our coaches will walk you through practical examples you can apply immediately.

How to assess legal issues

  • Requirements for legal safety

what you learn is yours forever!

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