“Millas Depot” was produced as part of the Veo3 Challenge at the YouTube Festival 2025 and selected as the winning commercial for Sparkasse. The project demonstrates how generative AI can be embedded into a professional advertising workflow when creative direction, technical precision, and AI tooling are closely aligned.

The production centered on Google Veo3 for AI video generation. Already during the concept phase, AI-generated images were used to define visual tone, mood, and directing vision, providing clear references for the AI artists. The workflow also included an AI-based voice solution: a trained voice model adapted through voice-to-voice technology for the final narration.

The film was realized within approximately three weeks by a team of 18 creatives and technicians. Rather than presenting AI as a shortcut, the case underlines the importance of structured iteration, focused prompting, and disciplined workflow management in achieving consistent, high-quality results in AI-driven commercial filmmaking.