Raiffeisen Bank International’s "A.I. Xmas 2025" is a fully AI-generated Christmas commercial developed in collaboration with RBI’s creative team, director Lea Baintner, and production partners PPMNEXT and Artefakt. The emotional brand film was produced without live-action footage, following a structured generative AI workflow from character development and styling to world-building and sequential scene generation.

While AI powered the core production process, traditional post-production tools were used for editing, sound design, and finishing. According to the team, the project demonstrates that high-quality AI filmmaking requires creative direction, iteration, and professional craft rather than simple prompt-based automation. Transparency, documentation, and legal clarity were integral parts of the workflow.

Designed for multi-market rollout, the campaign was built to allow efficient localization, format adaptations, and scalable variations. The full production, including revisions, was completed in under two months, positioning the project as a notable case study in AI-driven commercial filmmaking and hybrid production pipelines.