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AI in content production

Save time, boost creativity, and make your content production more efficient

You’ve Heard About AI. Now It’s Time to Actually Use It.

If you’re in marketing at a small or medium-sized enterprise, chances are you’ve heard the buzz. Everyone’s talking about how AI is transforming content production. 

But you’re busy. Between planning campaigns, managing teams, reporting results, and putting out daily fires, you don't have time to figure out which AI tools actually work and how.

You do not know where to start, what tools are worth learning, or how to apply them in a real production workflow?

We got you covered

“AI in content production” is an online program designed to give you a clear, structured understanding of how AI can transform your content production process. It is built for professionals who want results, not theory.

You will learn directly from experts who work in content production every day to plan, create, and deliver content efficiently and effectively. They will show you what actually works, and how to integrate it into your existing workflow without needing to be a technical specialist.

By the end of the course, you will understand the essential AI tools and methods for producing high-quality content faster. You will feel confident using them and you will gain a real advantage over those who are still trying to figure it out on their own.

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Here’s What You’ll Learn

The foundations of AI in content production

Get a clear understanding of how AI tools actually work and what they can do for you.

Advantages and disadvantages of AI in content creation

Leanrn to judge where AI makes sense and where not

The most useful tools (and how to use them)

From text generation to image creation and editing, you’ll discover the key tools that are worth your time and how to fit them into your workflow.

Learn how to use AI in content creation

start to use AI yourself right away

Real examples from the field

Our instructors come from real-world production environments, and they’ll walk you through practical examples you can apply immediately.

How to assess legal issues

Requirements for legal safety

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Target audience

Marketing, PR, and content managers from SMEs.

Participants will learn how to effectively use the latest AI tools to create
brand content, how to implement them in professional
workflows, and how to maintain legal compliance. 

The content in detail

Basic understanding of AI

  • Large Language Models
  • Generative AI
  • Tools and workflows

Application examples

  • Stills for web & Social Media
  • Moving images for social and image films
  • Creation of training content

AI in image postproduction

  • text based editing
  • Retouches
  • Transcription & Subtitles
AI in sound postproduction
  • Enhancing the sound
  • language versions
  • music creation with AI 
AI tools
  • text to image
  • image to video
  • text to video
Professional workflows
  • SAAS vs. open source AI
  • node based interfaces
  • LoRAs
Legal questions
  • Copyright
  • Personal rights
  • legal compliance

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Full-day seminar (8h)*

2.495,- EUR**

*up to 12 participants / can be splitted in 2 x 4h

**plus 19% VAT, travel from Berlin and hotel.

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The Bonus

All participants in seminars purchased in 2025 and taking place in Q1 2026 receive free access to the learning platform and the online modules of the course, including the community in which learners exchange information and ask questions to the coaches.

The Coach:

Norbert Henning

As an Executive Producer, account lead, agency producer and in-house producer, Norbert has worked on all sides of the advertising film industry for more than 25 years. Today he focuses on what lies ahead: new expectations from younger audiences, gaming platforms and technologies like XR and artificial intelligence that are transforming content, campaigns and business models. 

In his keynotes, lectures and consulting, he connects the dots and shows agencies and advertisers how to adapt and lead. He is co author of the book “The Commercial Content Revolution” and a frequent guest on panels and podcasts.
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Also available as an online course

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