Vodafone’s AI-Generated Film Blends Emotion with Automation.

Vodafone’s newest ad, “The Rhythm of Life,” directed by Sebastian Strasser and produced by Lipstick, is turning heads for how it was made. It is one of the first major brand commercials created entirely with artificial intelligence. 

It takes viewers through a series of life moments, from a baby in the womb to an elderly person standing alone in nature. The visuals are set to a reimagined version of the 1990s hit “Rhythm of the Night,” ending with Vodafone’s brand message, “Together We Can.” The concept and storytelling were shaped by humans, but everything else was generated with AI. The production team used AI to rapidly create scenes, characters, and animations, allowing for faster turnarounds and experimentation.

The Film features lifelike characters and cinematic sequences that avoid the awkward, unnatural feel often seen in AI content. However, some critics say the ad feels more like a corporate showcase than a truly bold creative move. There are also concerns about what this kind of production means for real-world creative jobs, especially for underrepresented groups.

Still, the project shows how far AI tools have come and how brands are starting to use them in serious ways.