Raiffeisen Bank International (RBI) has released a film as part of its Christmas communications campaign, which is clearly marked as an AI-generated implementation.
It was directed by Lea Baintner. The publicly listed credits include THIS IS LOCCO as agency and PPM Next as production.
What is striking is the claim that the production is not just AI-driven in certain areas, but throughout the entire process, featuring not only a “full AI” film , but also several AI-based visuals for the campaign.
The film is part of the growing trend of using generative AI not only for preliminary work, but also as a production method for brand films and campaign assets. In the end, the same question remains crucial: Is the story and brand impact so strong that the production method becomes secondary for the audience?
