Raiffeisen Bank International Releases Full AI Christmas Campaign Film.

Raiffeisen Bank International (RBI) has launched a new Christmas campaign film that is explicitly communicated as a fully AI-generated production. Directed by Lea Baintner, the project lists THIS IS LOCCO as the agency and PPM Next as production partner.

According to the credits and public communication, the campaign was developed as a “full AI” implementation across the entire workflow. This includes not only the AI-generated brand film itself but also multiple AI-based visuals used throughout the broader campaign rollout.

The project reflects a growing industry trend: generative AI is increasingly being used not just for concept development or previsualization, but as a primary production method for commercial films and branded campaign assets.

As more brands experiment with full AI workflows, one central question remains: Does the storytelling and brand impact carry enough weight that the production method becomes secondary for the audience?

Watch the film and read the interview with PPM Next Managing Director Thomas Mayer to explore how AI was integrated into the process here.