Pfister.ch “Inside Out” is a brand-awareness TV campaign built around a prominent visual: A woman emerging from a piece of furniture.

While the concept could have been shot traditionally, it would have required extensive product preparation and complex VFX. To deliver the full creative vision on a limited budget, the team chose a full AI approach across most stages, from early concept testing and AI casting/styling to AI-generated locations and motion, supported by a consistency layer.

The final result was finished with traditional post-production, including compositing, color grading, and sound design.

Source: INFECTED
Read the full interview with Managing Director Peer Münster