ImmoScout24 has launched several AI-generated commercials as part of its “Einfach Zuhause” campaign, promoting the AI assistant HeyImmo. The online campaign uses generative AI tools such as Google Veo and Runway Gen-3 to create emotionally driven stories around apartment hunting and moving.
The films depict typical moments from the property search journey and position HeyImmo as a digital companion throughout the process. According to ImmoScout24 and its production partners, generative AI played a central role in content creation.
Production followed a hybrid workflow: AI-generated video sequences were combined with traditional post-production techniques including editing, motion graphics, and finishing. This approach enables faster scaling, versioning, and adaptation across multiple digital channels compared to conventional commercial production.
From an industry perspective, the spots are clearly recognizable as AI-assisted productions. The more relevant question, however, is whether end customers notice at all – and whether it matters, as long as storytelling, tone, and brand positioning remain strong.
