Coca-Cola has released its 2025 holiday commercial “Holidays Are Coming,” once again leveraging generative AI for large-scale brand filmmaking. The spot references the iconic 1990s Coke truck campaign but reinterprets it through an AI-driven production approach featuring winter landscapes, animals, and stylized scenes while largely avoiding realistic human characters.
According to multiple media reports, the commercial was created in approximately 30 days using more than 70,000 generated video clips. These were curated and refined by a larger production team, including specialized AI operators. Reported tools include OpenAI Sora and Google Veo, positioning the project among the most ambitious generative AI brand productions to date.
Within the advertising industry, the campaign is seen as a test case for how established brand iconography can be translated into a generative video workflow. Coca-Cola’s Christmas advertising traditionally relies on nostalgia, warmth, and cinematic craft. As a result, questions of visual consistency, motion realism, and emotional authenticity become central evaluation criteria.
Strategically, the film signals that generative AI is moving beyond experimentation and pre-visualization into full-scale brand production. The key question remains whether audiences will embrace AI-driven holiday storytelling or expect the human craftsmanship traditionally associated with Coca-Cola’s seasonal campaigns.
