Hebold Systems charges industrial sales with XR.

In an industry where machines can span entire factory floors and cost millions, Hebold Systems is changing how buyers experience its products, without moving a single bolt.

The Cuxhaven-based engineering company has teamed up with Hamburg creative studio headraft to develop an immersive sales tool that brings industrial machinery to life through augmented and virtual reality.

Launched in 2023, the tool transforms complex CAD data into interactive 3D models, letting potential clients explore full-scale digital twins of Hebold’s systems on a trade show floor or right inside their own production spaces. Instead of static brochures or abstract PowerPoints, sales reps now guide clients through animated, real-time machine simulations using a custom iPad interface and VR headsets.

Need to see how a sealed valve works mid-process? Just tap. Curious about how the system fits on your factory floor? Place it there in AR. “It’s about making the invisible visible,” says the headraft team.  

The synchronized interface allows reps to tailor each pitch on the fly, offering a smarter, more responsive way to sell technically complex products. The result is not just more engaging demos, it’s better conversations, faster decisions, and fewer misunderstandings down the line.

Source: Headraft