Empty space, drag to resize

TVC Production

From script to playout

Preproduction, production & postproduction,

contracts, buyouts and insurances

High-quality content productions such as TV commercials are complex processes with many participants.


Understanding the different perspectives and mutual appreciation not only improves collaboration, but also the result.


The course is aimed at employees in advertisers marketing departments and advertising agencies who are involved in the creation of high-quality content and want to understand the overall process or deepen their knowledge.


Participants learn to understand and apply the processes of commercial film production based on the case study of a current TV commercial.

The content at a glance

Preparation

  • Production strategy
  • Directors Screening
  • Triple Bid
  • Estimates
  • Director and cost presentation

PreProduction

  • Casting 
  • Locationsscouting 
  • PPM

Production

  • Fitting & location approval
  • Location vs, Studio
  • Shooting abroad
  • Integrated Production

Postproduction

  • Offline Editing
  • Online Editing
  • Music & SFX
  • Product versions
  • Language adaptations
Buyouts, contracts & insurances
  • Production contract
  • Cast contract
  • Buyouthandling
  • Insurances
  • GEMA, AGA, KSK & Co.
The modules each consist of video content, e-books, checklists and weekly Zoom calls to deepen the content individually. They are divided into individual lessons and can be completed conveniently online.

includes over 2 hours of Online Q&A! 

_______________________________________________________

The course starts on Sept. 1st!

Sign up so you don't miss it.

The Coach:

Norbert Henning

Norbert studied commercial film production at the Filmakademie Baden-Württemberg and has worked as a freelance producer, consultant for various companies and editor for social video formats. Norbert is senior lecturer at the FH Salzburg, and has hosted many workshops and seminars for brands or institutions like the IHKs of the Stuttgart region and the MFG Medien- und Filmgesellschaft Baden-Württemberg.

Standard price: 595,- EUR

Presale : 395,- EUR*

 +19% VAT
*Presale valid until 31.08.2025 - after that the standard price applies

_______________________________________________________

Freelanceprice: 295,- EUR**

+19% VAT
**Freelanceprice valid until 31.12.2025. Proof required.

Write me an e-mail and I will send you a coupon code.

_______________________________________________________

Log in to see the content in detail!

Course Lessons

If you are not convinced by the course, you will get your money back. In that case, I would just ask you to give me honest feedback so that I can make the course even better!

Community included!

The learning platform is also a community in which learners can exchange information about the courses and ask questions to the coaches! If you want, we can discuss your current projects and forestry steps.

Still questions?

How much time do I have to spend on the course?

The modules are between 30 and 60 minutes long. The lengths are indicated in the videos so that you can plan ahead.

What happens after registration?

After registering, you will receive an e-mail with access to the platform and can get started right away!

When will the modules be published?

The first module is available immediately after registration, the following modules are then published weekly.

How long will the modules remain available?

The units will remain online as long as the internet exists.

How long is the community available?

The community stays with you indefinitely!

If you have any further questions, please get in touch!

Guaranteed Security using one of the most advanced encrypted systems on the market.
The information in this page is being processed and encrypted securely using industry-leading encryption and fraud prevention tools.

Also as a live seminar

Are you in?

Remember, what you invest in yourself helps you on your way and stays with you!

Created with