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The Commercial Content Workshop

your individual needs assessment

The workshop tailored to your needs.

We can work directly from your briefing and evaluate your current setup: the channels you use to reach your audiences, your commercial content production processes, and how you are implementing new technologies such as AI.

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Topics overview

AI in content production

  • Consumer Tools
  • Professional workflows
  • legal aspects

Games as a marketing tool 

  • Gaming stats and figures
  • Marketing in games
  • industry relevant cases

Possibilities of virtual realities 

  • XR technology overview
  • Mechanics of XR worlds
  • industry relevant cases

Individual written recommendations for action after the workshop included.

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Half-day workshop (4h)

2.495,- EUR*

*plus 19% VAT and travel from Berlin, hotel if needed.

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Community included!

Participants get access to the learning platform and the community.

The Coach:

Norbert Henning

As an Executive Producer, account lead, agency producer and in-house producer, Norbert has worked on all sides of the advertising film industry for more than 25 years. Today he focuses on what lies ahead: new expectations from younger audiences, gaming platforms and technologies like XR and artificial intelligence that are transforming content, campaigns and business models.

In his keynotes, lectures and consulting, he connects the dots and shows agencies and advertisers how to adapt and lead. He is co author of the book “The Commercial Content Revolution” and a frequent guest on panels and podcasts.

Scheduling after checkout

After your purchase, you will be redirected to my calendar tool.

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For further questions, get in touch!

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