INTERVIEWS

with the people who actually do it.

“Hallucinations aren't a bug”

Falk Ebert
Innovation Consultant

A conversation on understanding AI.


Falk Ebert is a strategy and innovation consultant and co-founder of KI-Night, who advises agencies and brands on AI integration and guidelines. In this interview, he explains why most people picture a language model as a database (it isn't), why image generators start with pure noise and work backwards, and why the biggest mistake isn't overestimating AI but underestimating everything around it: cultural change, political structures, and above all, dirty data.
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