According to Taxfix’s Chief Growth Officer, Alexander Beresford, this is Europe’s first brand campaign produced using Google’s newly launched “Veo 3” AI video tool.

Less than a week after Google introduced the technology, Taxfix’s in‑house creative team delivered completed commercials using Veo 3. Beresford highlights dramatic improvements in speed, cost, and quality, claiming a 48‑hour idea‑to‑master pipeline and production costs that are “a fraction of a fraction” of conventional methods. He emphasizes the potential for personalized content, instant localization, and agile creative testing, suggesting the AI tool can break the constraints of scarcity-driven marketing.

The spot is in a very refreshingly manner, not even trying to pretend it's not made by AI 👍 Is this a look into the future of brand communication?

Source: Alexander's LinkedIn Post.