Taxfix has released what its Chief Growth Officer Alexander Beresford describes as Europe’s first brand campaign produced with Google’s new Veo 3 AI video model. Less than a week after Veo 3 was introduced, Taxfix’s in-house creative team delivered finished commercials generated with the tool.
According to Beresford, the AI workflow enabled a 48-hour idea-to-master pipeline and significantly reduced production costs compared to conventional commercial filmmaking. The campaign highlights the potential of generative AI for faster content creation, scalable localization, personalized ad variations, and agile creative testing.
Rather than masking the use of AI, the spot embraces its AI-generated aesthetic. This positions the campaign not only as a performance-driven experiment, but also as a statement about the evolving role of generative AI in brand communication and marketing production.
Source: Alexander Beresford on
LinkedIn.
