When AI Meets Automotive: Inside a CG-AI Production Pipeline

Spellwork is a VFX boutique with a strong automotive background. Rather than jumping on the AI hype early, they waited until the tools were ready and then built something that could prove a point. The result was "The Journey", a self-initiated showcase film that demonstrated photorealistic AI-generated car content was possible, and opened the door to a real production brief for Mercedes-Benz.

That production, "Satellite of Love", became a test case for what a hybrid CG-AI pipeline actually looks like under real conditions: LoRA model training on hundreds of car images, 3D scene layouts to give the AI spatial control, AI video generation through tools like ComfyUI, Wan and Nano Banana, and classical 2D post-production to clean up what the AI gets wrong. 

In a detailed conversation with Spellwork Managing Director Timm Reinfarth, we trace the full arc of both projects and get an honest account of where AI content production stands today, and how Timm sees the future of AI.

Read the full Interview here.