MediaMarktSaturn’s Jürgen Klopp Becomes a Multilingual Voicebot

This Christmas In an innovative twist on holiday marketing, MediaMarktSaturn turned head coach Jürgen Klopp into a multilingual voice ambassador using in-house speech‑AI technology. Launched on December 2, 2024, the campaign ran until December 24 across eleven European countries: Ireland, the Netherlands, Spain, Italy, Portugal, among others, under the slogan “Weihnachten entspannt genießen” (“Enjoy a relaxed Christmas”)

Rather than appearing physically, Klopp’s familiar voice was digitally translated into 11 languages, delivering seasonal messages about gift ideas and convenient customer services in his own tone and cadence.

The spots were crafted with assistance from agencies Saatchi & Saatchi and BWGTBLD. The Voices were cloned using PandoraHub from Audio Production German Wahnsinn.