MediaMarktSaturn Turns Jürgen Klopp into a Multilingual AI Voicebot for Christmas Campaign.

For its 2024 Christmas campaign, MediaMarktSaturn transformed head coach Jürgen Klopp into a multilingual AI voice ambassador using in-house speech AI technology. The campaign launched on December 2, 2024, and ran through December 24 across eleven European markets, including Ireland, the Netherlands, Spain, Italy, and Portugal, under the slogan “Weihnachten entspannt genießen” (“Enjoy a relaxed Christmas”).

Instead of appearing on screen, Klopp’s recognizable voice was digitally recreated and translated into eleven languages. Using AI voice cloning technology, his tone, cadence, and vocal characteristics were preserved while delivering localized holiday messages about gift ideas and MediaMarktSaturn’s customer services.

The campaign was developed in collaboration with agency Saatchi & Saatchi and production BWGTBLD. The voice cloning process was executed using PandoraHub technology by German audio production company Wahnsinn.

The project demonstrates how AI voice synthesis and multilingual localization can scale celebrity endorsement campaigns efficiently across multiple markets while maintaining brand consistency and recognizability.