Director Florian Meimberg has released a new GASAG commercial titled “Die Sonne bleibt”, positioned as a full AI-powered TV spot. The film builds on the campaign line “No matter how life changes, the sun remains,” linking the emotional narrative to GASAG’s photovoltaic solutions and solar energy offering.
The project is communicated as a generative AI production. According to the published credits, CINEMAKERS FILM handled production, with Alexander Dannenberg as executive producer and Florian Meimberg acting as writer, director, and prompter.
While framed as a full AI commercial, the workflow appears to combine AI-generated footage with traditional post-production. Editing, sound design, upscaling, and enhancement are credited separately, suggesting a hybrid pipeline integrating generative AI and classic finishing processes.
The spot adds to the growing number of German brand campaigns experimenting with AI in commercial filmmaking, particularly in the energy and sustainability sector.
